Andrew Wilson, CEO of Electronic Arts, stated in a company earnings call that NFTs and games based on the “play to win“are essentially”the future of our industry [de videojuegos]”, although he points out that it is still too early to start applying this.
“I believe that in the context of the games we create and the services we offer, digital collecting will play an important role in our future. So it’s early to talk, but I think we’re in a really good position.“says Wilson, pointing out one of the possible paths the video game industry can take.
“As a company, we have been leaders in the creation of digital content that has a real collector’s value in incorporating that content as part of live services.“he continued.”And I think that in the context of the games that we create and the live services that we offer, collectible digital content is going to play an important role in our future.. “
Electronic Arts has not yet immersed itself as much as it would like to in the world of NFTs and games based on the “play to win“, which normally require payment and collect in-game items, whose value may increase for other players.
Maybe Electronic Arts has seen a way forward With the popularity of NFTs, so much so that job postings were recently listed in which they mention their interest in subscription services and to improve some of their competitive video games like FIFA, Madden NFL and Apex Legends. Along with this, they also mention the search for “new business opportunities, including fantasy sports, blockchain, NFT and more“.
And following this stream, Ubisoft announced that it will continue this trend So what “it will allow more play-to-earn games, which in turn will allow more players to earn content, own content and we believe it will grow the industry a lot. We have been working with many small companies using blockchain and we are starting to have a good understanding of how it can affect the industry, and we want to be one of the key players here.“.
Will this trend convince players? A good part of the community still looks down on NFTs and the blockchain.