US physical stores regain their prominence on “Black Friday”

New York. Physical stores regained their leading role in the “Black friday”This year, where avid shoppers again formed long lines early in the day in front of large department stores in the country, reflecting a relative return to normality, although the pandemic continued to affect the availability of products.

In front of the iconic department stores of Macy’s, in the heart of New YorkHundreds of people expected to walk through its doors at 6:00 a.m. when they opened after being closed for Thanksgiving.

Racing Macy’s they were also seen in the American Dream Mall, one of the shopping centers on the east coast of USA, where customers agglomerated despite the fact that this year the problems in the supply chains caused by the covid resulted in minor sales.

For this year, the National Retail Association from USA expects 64% of shoppers to go to physical stores, as opposed to 2020, when the pandemic forced them to go online. Even so, online purchases are expected to continue to be powerful, and according to data from Adobe Analytics between $ 8.8 billion and $ 9.6 billion will be spent, compared to $ 9.03 billion in 2020.

In total, and despite the high inflation rates that are registered in the country, it is expected that almost two million more people than last year will make purchases from Thanksgiving itself, passing through “Black friday“And even the”Cyber ​​monday”, According to estimates by the National Retail Association of USA.

“We are looking forward to another season of holidays of records, and the Thanksgiving weekend is going to play a very important role ”, said in a statement the president and CEO of the NRF, Matthew Shay.

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