Uber can’t find drivers, another consequence of the global crisis

The shock wave of the supply crisis is beginning to take over with large technology companies away from the hardware. If the problem of shipments from China and the shortage of chips was already taking precedence with Apple, Samsung or Sony’s PlayStations, now comes the lack of manpower for these companies. It is the specific case of Uber faces a challenge in the UK.

Between now and Christmas, the transport company needs almost 20,000 drivers for its platform. The crisis the company is suffering is such that CEO Dara Khosrowshahi himself has made an express trip to London with the aim of animating the situation in a country that, until not long ago, was the company’s biggest stronghold in Europe (continental at least). He has also met with the mayor of the British capital, Sadiq Khan, to have government support in the panorama that is presented to the technology company. Because despite the blockade of your activity by the London Transport Administration in the past, the region is still vitally important to your business.

“We need you, tell your friends,” said the manager trying to encourage the new employees. It is not clear if the words of encouragement will have their effect on a highly discouraged sector. Khosrowshahi needs Uber to stay in the country and for this he is encouraging the market at the stroke of a checkbook. If in the United States a stimulus of 200 million dollars was announced to encourage new drivers to work for the company – they estimate that this has increased the number of professionals by 20% – in the United Kingdom the change comes from rates. The manager announced a increase in the salary of drivers in the United Kingdom of 10%, a price with which they want to stimulate the migration of workers to their platform. Right now with many inactive or working for the other divisions of the company (Uber Eats) with more activity and profitability, for the moment.

A problem with many origins outside of Uber’s control


Precisely the problem of wages is one of the constants within the company in all geographies. Before the pandemic, the drivers sector was already fighting for higher rates to perceive; after the pandemic the situation has worsened. Also for job security. A subject that London already experienced a few months ago and that could also be seen in California with the – failed – project of forcing the platforms to hire all their drivers.

On the other hand, for many platform workers it was not profitable to go out to work during the most complicated months of the virus. Little work, little salary, many expenses and a lot of risk. Now, practically all platform transport services have raised prices to alleviate the disaster. They had to recover from a 2020 that was a severe blow to their accounts: drivers, however, did not see the reflection in their accounts.

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