Uber and L’Oréal teach you what to do if you experience or witness street harassment

Returning home at night It is one of the most propitious moments for a situation of street harassment. Although daylight does not prevent this from occurring. According to Plan International’s ‘Safer Cities for Girls’ report, eight out of ten girls between the ages of 16 and 24, he claims to have suffered it in Madrid, Barcelona and Seville.

[Ya puedes avisar de las calles donde más insegura te has sentido en Madrid, Barcelona y Sevilla]

To contribute to its eradication, all drivers of uber They will be able to carry out training from the company’s internal application to know how to act whether they witness it or suffer it.

This initiative is part of the agreement of L’Oréal Paris with Uber in Spain. The collaboration will start the week of November 28 and will consist of three actions, focused on both the drivers and the users of the application, framed in the ‘Stand Up against Street Harassment’ programme.

[Las niñas y adolescentes reclaman calles más seguras: el acoso ocurre en “cualquier momento”]

During the week of November 28 to December 4, after the International Day for the Elimination of Violence against Women, all users who book their ride with the Uber app will see a pop up with a call to action to do the training along the way.

The training will also be available in a banner within the application for realization at any time of that week.

Against street harassment

L’Oreal Paris Spain thus reaffirms its commitment to the fight against street harassment hand in hand with this collaboration agreement with uberwhich will train all its employees and which, for a week, will give users the opportunity to receive training on their journeys.

The program ‘Stand Up against Street Harassment’ was created in 2020 to stand up to street harassment and train women and men to act safely when they see or suffer it.

The goal of the initiative is to educate the public about how to intervene against street harassment and build safe and inclusive spaces for all.

Present in 41 countries around the world, in collaboration with the Right to be organization, to date it has trained 1.1 million people around the world. The commitment is to train 1.5 million by the end of 2022.

abuse is not love

But violence and abuse against women goes further. And, to contribute to its eradication, the brand yves st lauren Beauty de L’Oréal continues to educate young people around the world on the alarm signals that appear in a abusive relationship.

'Abuse is not love'.

Since the program started ‘Abuse is not love’, YSL Beauty has had a huge impact in educating young people about abusive relationships and how to identify them, thanks to the support of grassroots organizations globally.

Today, the program continues to invest in resources in collaboration with non-profit organizations on a global scale. This one focuses on identify and understand the nine fundamental warning signs associated with abusive relationships.

On the occasion of November 25, International Day for the Elimination of Violence against Women, the beauty brand is launching a full-scale awareness campaign to educate people about the warning signs of an abusive relationship and provide support services and resources for those in need.

To date, the results of the ‘Abuse is not love’ program reflect a quantifiable impact when it comes to combating this very serious social problem through training, financial support and awareness:

  • 267,000 people have received training around the world and more than 15,000 have done so in Spain thanks to the collaboration with the Ana Bella Foundation.
  • 9,000 YSL Beauty and L’Oréal employees have received training.
  • 25 countries have joined with local NGOs. In addition, 2.2 million euros have been allocated in donations to associated NGOs to support prevention programs.
  • A research study published in the Harvard Business Review (2021) focused on domestic violence within the workplace.
  • Inclusion of YSL Beauty in Fast Company’s second annual ‘Brands That Matter’ list, which highlights brands that communicate and demonstrate purpose.
  • A collective of voices expressing alliance and mutual support, including YSL Beauty ambassadors Zoë Kravitz and Dua Lipa.

A long-term commitment to further research and encourage access to training ‘Abuse is not love’ it will continue to help women achieve their independence and give a voice to those who have been silenced.

action protocol

These actions are added to others of L’Oréal to fight against violence against women. The company is aware that gender violence continues to be a real problem in society and only one in five victims of gender violence receive help.

For this reason, from L’Oréal Spain they want to contribute as change agents in the construction of a more sensitive and informed society that works for a present and future of equality for all. In addition, they want the company to be a safe space for potential victims of this type of violence.

“We want L’Oréal to be a safe work space for victims of this type of violence and to contribute as an agent of change to a society that protects, cares and includes”, they point out from the company.

In this sense, they have a protocol Created for all employees in Spain.

This internal protocol for action in a case of domestic violence and qualified support for victims includes:

  1. Specific training for contact persons to identify signs, open conversations and redirect potential victims to qualified specialists.
  2. Measures to strengthen the protection and safety of victims.
  3. Personalized support for victims of our partnerFundación Ana Bella, for emotional and physical support and legal advice.

In addition, from L’Oréal they provide training to their employees so that they can act as agents of change.

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