The different facets of La Chapiza: from drug messages to “brand” on the Internet

Since the son of Joaquin Guzman Loera, aka El Chapo gained strength in the Sinaloa cartel The term La Chapiza has been recurrent in different dimensions of public life.

the little boysas the sons of El Chapo, they use everything from threatening texts to images to identify themselves in different contexts, which can range from disputes with rivals to their way of life on the Internet.

The hitmen at the service of Los Chapitos are usually called the chapizathese are people who sometimes appear in recordings while patrolling streets or handle weapons. At least three basic functions are those used by La Chapiza and for different purposes. Through their actions they manage to establish their name.

According to a scheme carried out by the media specialized in drug trafficking InSightCrime and shared in December 2022 the activities of the hitmen at the service of Los Chapitos can be divided into three parts.

One of the most common places where the word Chapiza is found is in the drug messageswhich are usually threatening texts they sometimes appear near executed persons or human remains. in them is sought terrorize the population and communicate with rival criminal groupson some occasions they are even directed to the authorities.

In December, at least two blankets signed by La Chapiza were registered They threatened the Russians, his enemies. Likewise, last November, a piece of cardboard was found with the threat of a cleansing directed at the military.

In different photographs and videos that circulate on social networks, it is relatively common to find images that refer to pizza slices or miceThis is because the word “pizza” is used to refer to La Chapiza, due to a similar sound.

Regarding the images of a rodent, they are related to the aliases of Ovidio Guzmán, The mouse, one of the most important members of the Sinaloa Cartel. A large amount of content with the hashtag # appears on the social network TikTok alone.sheet metal that usually shows content related to drug trafficking Mexican, vehicles, weapons, music, parties and others usually appear.

Some of the videos recall important moments such as the detention subsequent release of Ovidio Guzmnána moment recognized as the culiacanazowhich happened on October 17, 2019, when authorities managed to capture Chapo’s son, however, and according to the official version, he had to be released to avoid an escalation of violence.

In accordance with Insight Crime Another of the ways in which La Chapiza operates is by showing the impunity with which they enjoy. It should be remembered that on December 7 a series of emails revealed that Mexican authorities were able to go after the Chapitos, however they decided not toclaiming that it was not advisable to capture them.

La Chapiza’s tactics have achieved different things, it is even possible to find accessories and clothing reacted with the criminal group on different Internet sites, which can be purchased. Some of those articles usually refer to Joaquín Guzmán Loera or have images of a pizza.

After the last capture El Chapo Guzman In 2016, Ovidio, Joaquín, Iván Archivaldo and Jesús Alfredo had to take over their father’s inheritance in drug trafficking.

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