Tech giants come together to develop the metaverse

The metaverse has become the horizon for many technology companies. Today it is inevitable not to associate this concept with Mark Zuckerberg, who a few months ago replaced the name of his company (Facebook) with Meta. This change was not only a face lift, it was also a declaration of intent, an attempt to lead the revolution of the metaverse.

However, Zuckerberg has not been the only one to become obsessed with the metaverse. Sony, Qualcomm, Microsoft, Nvidia, Epic Games, Unity, Huawei and Adobe, among many other technology companies, have also focused part of their efforts (and capital) on developing Artificial Intelligence systems and creating tools for the metaverse. Now, all of them have come together to launch the Metaverse Standards Forum, a forum with which these technological giants seek to establish open and interoperable standards for the metaverse. Among the names on the list neither Google nor Apple appear.

Two big absences


Neither Google nor Apple are on the Metaverse Standards Forum tech list


Around 40 technology companies have come together to launch the Metaverse Standards Forum, a forum with which these technology giants want to develop the interoperability standards necessary to achieve an open metaverse. That is, they look for solutions that can be used in all the tools for the metaverse created by the different companies.

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Led by the Khronos Group, this forum is made up of metaverse-focused game development and device manufacturing companies including Sony, Qualcomm, Microsoft, Nvidia, Epic Games, Unity, Huawei, Adobe, and Meta. According to Reuters, among the more than 40 technology companies that make up this forum, two heavyweights are missing: Apple and Google, which seem to be going it alone.

Among the members that are part of the Metaverse Standards Forum there are also entities belonging to the international consortium World Wide Web Consortium (W3C), which implements uniform technologies in the use and development of the Internet.

Why was the Metaverse Standards Forum created?

Adobe, Huawei, Meta and Microsoft, among the members of the Metaverse Standards Forum

Adobe, Huawei, Meta and Microsoft, among the members of the Metaverse Standards Forum


“Building a metaverse for all will require an industry-wide focus on common standards. The Metaverse Standards Forum seeks to drive the collaboration necessary to make this possible, and Meta is committed to this work. Creators, developers, and companies will benefit from the technologies and experiences that will be made possible by common protocols,” Vishal Shah, Vice President of Meta, said in a statement.

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Metaverse Standards Forum seeks to create a specific and consistent terminology of augmented reality (AR) and virtual reality (VR) technology, as well as 3D, with the aim of formalizing the development of the metaverse as a unified concept, so that companies use the same technical standards and comply with the same regulations.

According to a press release to which he has had access TheVergeMetaverse Standards Forum will focus on “pragmatic, action-focused projects” such as developer meetups for collaborative software development and prototyping tools to support common standards.

“Industry leaders have stated that the potential of the metaverse will be best realized if it is built on a foundation of open standards,” they noted in this presentation brief, advocating “building an open and inclusive metaverse.”

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Open to any organization and free of charge, the Metaverse Standards Forum, made up of 37 technology firms, will coordinate requirements and resources to “encourage the creation and evolution of standards in organizations working in this field.”

Neither Google nor Apple

(FILES) This file photo taken on September 28, 2017, shows a smartphone being operated in front of GAFA logos (acronym for Google, Apple, Facebook and Amazon web giants) as background in Hédé-Bazouges, western France.  Over 100 major US companies joined forces to urge Congress to protect immigrants brought to the country as children, signing a letter published in full-page ads in major newspapers on January 11, 2018. The companies called for immediate action to help workers who will lose the protection of the Deferred Action for Childhood Arrivals (DACA) program in March.  Chief executives of Google, Facebook, Amazon and Apple -- together known as GAFA -- were joined by those from IBM, Microsoft, Coca-Cola, General Motors, AT&T, Marriott, Hilton and dozens of others signing the letter calling for protection for the

Neither Google nor Apple


In this conglomerate there are notable absences of technology companies that are developing products and services related to the metaverse, such as Google, Apple, Niantic, the developer of Pokémon Go, or Roblox. However, what is most striking is the absence of the Mountain View and Cupertino companies.

In Apple’s case, it’s not because they don’t have faith in the metaverse. Quite the contrary. The company with the bitten apple has been working for years in the field of virtual reality and augmented reality, two key technologies for the future of this technology. Without going any further, before the end of the year the company is expected to present its first mixed reality glasses, the Apple Glasses.

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Alphabet, the parent company of Google, is also working on projects directly related to augmented reality and virtual reality. During the presentation of Google’s third quarter results, the company’s CEO, Sundar Pichai, explained that they are working to make YouTube work in both VR and AR environments. He also pointed out that they are improving Google Lens.

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