Meta plans to sell digital clothing for avatars in the metaverse

Meta virtual store.  (photo: Goal)
Meta virtual store. (photo: Goal)

mark zuckerberg has announced the launch of the Avatar Shop, or the Avatar Store, a virtual store where users can buy clothes to dress their avatar 3d for him metaverse.

Goal dictates the same strategy seen in online games, where purchasing the character’s outfit is key to distinguishing them from other players in the virtual world. The store will open from next week with clothes from Balenciaga, Prada and Thom Browne.

Zuckerberg showed off some outfits with fashion business executive Eva Chan at Instagram. designer clothes can be used in 3D avatars in Facebook, Messenger and Instagram. To dress the avatar with Balenciaga or Prada you will have to pay with real money, as it happens with cosmetics in Fortnite or others video game with micropayments.

Although the Avatar Shop launched with clothing from three select brands, Meta has announced that it will integrate other designers in the future. The company plans to open it up so that any developer can create clothes and sell them in the metaverse, a business that Facebook will undoubtedly keep a percentage of each transaction.

For now there are no important details, such as the cost of each object or its availability on the virtual reality platform. Avatar Store will be available at Mexico, USA, Canada and Thailand next week. Since 3D avatars are supported on all Meta platforms, you’ll be able to display your outfit on your profile picture, stickers, and later in the metaverse.

Meta joins micropayments, which are being a success in video games

The Meta plan is very important and although many wonder if someone can wear virtual clothes with real money, it is enough to analyze the success of this scheme in the electronic games. The micropayment economy allows profitable free games. To avoid criticism and imbalance, many developers limit this feature to items that are used to create your avatar (cosmetic).

In games like world of warcraft and others MMORPGthe character is the most important and you need not only the best weapons, but also the costumes.

In phantasy star online 2, the already mentioned Fortnite and even in destiny 2, where players spend hours socializing in the lobby or set areas, appearance is a priority, so getting an eye-catching weapon or armor is very important.

Fortnite skins.  (photo: Mobile Forum)
Fortnite skins. (photo: Mobile Forum)

The problem with Meta is that they haven’t aggressively implemented their avatars yet to invite people to spend real money. The current design is between the mei and the rare created for Xbox 360 more than a decade ago.

The technology You’ll have to work really hard to improve them, because there’s no use paying for a Thom Browne uniform if the only place you can wear it is at a profile picture or on Instagram stickers.

Meta’s physical store

The store is made for people who want to try products like Ray-Ban Stories,Meta’s augmented reality glasses and sunglasses, the virtual reality viewers Oculus.

The 1,550-square-foot space will be located on the social network’s campus in Burlingame, California, at USAwhere the staff concentrates on the metaverse, virtual worlds where people can work, play and socialize.

MetaStore.  (photo: Goal)
MetaStore. (photo: Goal)

Store visitors can buy virtual reality headsets and accessories Quest 2. You can also try out the RayBan Stories specs, but you still need to order them directly from rayban.com.

The Meta Store will be open from Monday to Friday from 15:00 to 22:00 UTC. It’s located in 322 Airport Blvd, Burlingame, California.

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