Luca de meo has on his back 30 years of experience in the automotive sector. But 15 months ago – almost in unison with the pandemic – he was appointed CEO of Renault group from where, he said in a meeting with journalists, he achieved “resurrect“To the company from a”very tough restructuring phase globally”.
The 54-year-old Italian executive paid a very brief visit to America Latin in which he toured the plants that the French brand has in Curitiba, Brazil, and in Cordova, Argentina, from where he dreams that the region – which he defined as “very volatile“- become an export pole” to other parts of the world. “
“Latin America is not an easy equation. It’s a sophisticated equation“, said By Meo when asked about the Latin American future and the political and economic ups and downs it presents on a daily basis. “The solution is found throughout the footprint from Latin America”, He explained. That is why he raised the need for “watch Latam as an export platform to other regions of the world”.
Born in Milan and with experience in Toyota, Fiat and Seat, he began his days in Renault in July 2020 with the double challenge posed by the coronavirus pandemic and a company (and an industry) in crisis. “They were intense months to save the company“, specific By Meo before the gaze of Luiz Fernando Pedrucci, Chairman of the Latam Region and Pablo Sibilla, President and CEO of Renault Argentina.
Now, as he explained, “all factories have gotten the message“And the company at a global level is”without losses and with generation of cash”, He said in a press conference in which he participated Infobae.
By Meo He also referred to the future of the sector and how each of its members must work in a “horizontal”With other industries –software, for example – to continue its growth in order to adapt to the challenges posed not only by technologies, but also by the planet and caring for the environment.
Consulted regarding the doubts that America Latin could absorb in the medium term the challenges posed by electric mobility – due to infrastructure and the lack of economic power of the population-, From Piss He was optimistic and pointed out that it would be the most powerful and wealthy nations that would pay the initial cost of switching from combustion engines to electric ones.
“The transition to electric (cars), or any new technology, has to be paid for by the rich“Said the CEO and added that the delay in the massive arrival of electricity generation vehicles to the Latin American region could be” 10 to 15 years. ” “Like many things, they start in developed countries where there is a lot of purchasing power. It is a theme of timing … It could be 10 years, 15 years late”, He indicated.
That transition, explains From PissIt will also occur among the “rich” countries themselves. This is how he explains it: “In Europe it is easier to make the electrical transition in Norway and then to France and then to Germany and then Italy … and then to southern Italy. Because it is so, it is a matter of time. And it will generate opportunities. What bothers me a bit is that the enemy is not one technology or another, but emissions. And not just the emission of fuel. It’s the whole cycle. This for example is a debate that is clearly not included”.
However, the Italian executive wanted to relativize the times when this new mobile technology would be imposed and preferred to focus on something that for him has not yet been resolved and that happens so much in America Latin like in Europe: the political factor. “Regulators or politicians should respect the principle of technological neutrality”, He stressed and asked that governments let companies develop their knowledge freely.
“Enemies are emissions, not technologies”, He specified. “The authorities have to tell us where they want us to go, but not how. Engineers and technicians must be left free to creatively find a solution for the customer”, He concluded From Piss.