José Dorin Cabrera, prominent marketer and political publicist, died

The prominent publicist and marketer José “Dorin” Cabrera died this Saturday, as a result of complications due to covid-19.

Cabrera has been one of the most prominent political marketers of the last 30 years in the Dominican Republic, serving as a consultant and creative, and also with his electoral preference measurement company.

José Dorin Cabrera worked in the electoral campaigns of Salvador Jorge Blanco, who became president of the Republic in 1982. He also did it for José Francisco Peña Gómez, with his audiovisual classic of “Primero la gente”.

He also worked on Leonel Fernández’s presidential campaign, “El nuevo camino,” during the 1996 elections.

Regarding commercial brands, he worked on the advertising campaign of the defunct Banco Intercontinental Baninter, which had Sammy Sosa, the Dominican baseball star, as its center.

José Dorin Cabrera was concentrated in his last years in his signature measurement of electoral preferences “José Dorin Cabrera Mercadología”, with political polls in the last electoral processes.

In addition, he constantly published articles advising on ongoing electoral campaigns, as he did in the past on Gonzalo Castillo and Fuerza del Pueblo.

He had 45 years dedicated to conducting electoral polls in the country.

It saddened me that my friend José Cabrera (Dorín) has just died from Covid after more than a week in ICU. He was a pioneer in applying sociology and surveys in political and state activity. EPD. ????????????

– Jose Baez Guerrero (@ JoseBaezGuerre1) November 13, 2021

We deeply regret the departure of our great friend Dorín Cabrera, an excellent and noble human being, one of the greatest exponents of Dominican political marketing and leader of one of the most prestigious political polling firms in Dominican society. EPD. pic.twitter.com/vhvgLcpDmi

– Osiris de León (@Osirisdleon) November 13, 2021

I am very sorry for this news. I always enjoyed talking with Dorín Cabrera who applied great techniques to the study of public opinion and thus be able to design electoral campaigns. A true pioneer, peace to his soul. https://t.co/PT72NXABsM

– Jatzel Román (@ Jatzel09) November 13, 2021

Dorín Cabrera passed away. We were friends from work with several presidential candidates. In the years of the left we were opposites. The one of the PCD, and I of other tendencies. We talked for many hours about the literature of the boom. He was one of the most furious readers I have ever met. EPD

– Yvan L. Rodriguez B. (@yvanrod) November 13, 2021