Memphis Grizzlies star point guard Ja Morant will debut his first signature Nike sneakers when his team appears in its first Christmas game in franchise history.
“Just being able to have a signature shoe with Nike, not a lot of guys have been able to do that,” Morant said. “It’s definitely a great achievement for me and something I’ll never forget.”
The giftskii I’ve always dreamed of finally arrived. 🎁
Excited to share the #Ja1, dedicated to the 1 who inspires me the most. 💙
letssss goooooo pic.twitter.com/bYqd7oQXGT
— Ja Morant (@JaMorant) December 25, 2022
The Grizzlies take on the Golden State Warriors on ABC and ESPN at 8 pm ET. Morant will lace up his shoe for the first time in a bright blue colorway, with gold, pink, lime green and red accents.
On Christmas Eve, he posted on social media a gift from his daughter Kaari, wrapped in a repeating pattern with his signature new logo. Her daughter’s name is also stamped on the inside half of the shoe.
While the process of designing and developing a signature shoe typically takes 18-24 months, Morant will introduce the Nike Ja 1 ahead of time, with the shoe not expected to go on sale until later in 2023. Various combinations of colors are scheduled for spring and summer 2023 release calendars. The sneakers are expected to be priced at $110.
“I feel like the most important thing was to tell a story,” Morant said. “Combining with Nike to put all of that in one shoe was crazy.”
Morant will become the 23rd NBA athlete in league history to receive his own signature shoe with Nike.