Great summer for tourism in France

On the island of Brea (Cote d'Armor), August 9, 2023.

“I have just completed my examination of the American couple.smiling Lydia Weber. Californians on their honeymoon. » This year, from the Le Pigalle hotel in Paris, where she works, a young American woman confirms this: her compatriots “There were more in the capital this summer than last year”. Not surprising, “Paris remains a very beautiful place on the way to Italy and Spain”, she insists. Even if the good health of the American economy and the desire to resume normal life after the Covid-19 pandemic are many other reasons.

“This year we are seeing an increase in international arrivals, which translates into increased attendance”noted on Tuesday, August 29, Olivia Gregoire, Minister of Tourism, who recalls “very good tourist season corresponding to summer 2022”.

This trend, if confirmed, should allow, in the opinion of the Ministry, “surpass”This year it is 58 billion euros in 2022, receipts of approximately 64 to 67 billion euros and 78 to 82 million international arrivals, compared to 90 in 2019.

“China is still retreating”

In addition to North Americans (+16% of air arrivals in July), there were more Europeans, especially Dutch and Germans, while Asians are slowly returning. “If China is still retreating, it means an accelerated recovery from the beginning of the summer”clarifies the ministry, which insists on “very good performance” from Japan, South Korea and India.

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As for the French, they continued “sacralize the holidays”, according to Olivia Gregoire, while attendance at national events remained stable compared to last year. Almost 7 out of 10 would leave for the weekend or for a long time, and 88% of them stayed in France. “There are always so many people leaving and choosing to go to France”she explains. This is despite the inflation that has crept in everywhere from restaurants to hotels, including gas stations and airports.

Faced with it” tariff increase »vacationers however, due to “adjust your behavior” : some escaped “less time, like two weeks instead of three”others take over “their early booking habits”, already noticed on August 23 at the consulting company MKG. The trends were confirmed on Tuesday in the latest survey by Atout France, ADN Tourisme and 11 regional tourism committees by OpinionWay, in which 27% of French people surveyed said they consume less in restaurants.

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