Tesla decided today to make its Superchargers free from 9am to midnight. And this applies to all electric vehicles: Tesla, of course, but also all other competing models!
After a recent price cut, the Californian brand has been hit hard by making its Superchargers over an extended time frame.
In recent weeks, Tesla has already made the decision to cut prices in response to recent developments in the electricity market. Over the past few weeks, there has indeed been a noticeable reduction in costs in the wholesale electricity market.
This has been the case for several months now, and this is confirmed by the new prices: fast-charging an electric car from Tesla is much cheaper than its competitors.
Tesla has gone even further this time.
15 hours free: a simple publicity stunt or a deeper strategy?
Tesla provided its Superchargers free of charge from 9:00 am to midnight on August 29, 2023, to celebrate the 10th anniversary of the charging station network in Europe. This exclusive offer is available for all EV drivers in Europeis obviously surprising. The Tesla app allows you to check the validity of this offer.
In detail, all you need to do is connect your electric car to the Tesla terminal to start charging automatically! But be careful, if you don’t have a Tesla, you’ll have to drive to the Supercharger station, which is open to all electric vehicles. You can use the map available on the Tesla website. If you’re picky, the terms are available here.
In addition to the commercial gesture and associated publicity, this initiative could also serve as a large Tesla test. By allowing free access during this long time frame, the brand can foresee a significant influx of cars looking to recharge. This will be an opportunity for Tesla to evaluate the capacity and reliability of its network in an environment of high demand.
On August 29, 2013, Tesla opened its first six Superchargers in Europe, in Norway. 10 years later, there are 13,000 charging stations distributed over 1,000 stations in 36 countries in Europe, the Middle East and Africa. In Europe, 9,200 blowers distributed across 660 stations are available for all electric vehicles.
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