Fake Influencer builds a tough and interesting criticism of today – Spoiler Time

How far would you go to be noticeably seen, noticed or famous? In recent years we have witnessed how a new form of celebrity has been born to stay for a very long time, probably forever: the influencers.. Beings that are not actors, nor singers, much less composers, but who stand out for some other activity in particular: some review books, others film food tutorials, and many also stand out for doing silly things that are considered entertaining.

Before all this, the famous were those actors, musicians, writers that we thought were unattainable when we saw them on the other side of the screen. Movies, television, radio, and literature put us up to these role models that we idealized most of the time. People dreamed of publishing a book, directing or acting in a movie, forming a rock band, or imposing a new stylistic form on painting or dance. Currently, with this new influencer culture, one only dreams of being seen at any cost, even making heavy jokes or putting life or personal reputation at risk.

Not Okay (Fake Influencer) tells the story of Danny (Zoey Deutch), photographer within a web publication relevant to many current issues. She feels dissatisfied with her zero popularity on social media and thinks that this is why she is invisible to others. She is rejected by the editor of the magazine to write an article on a topic that she considers relevant but that is not for the rest. Danny she feels surrounded by people she aspires to be, not because of what they do, but because of what she likes on Instagram, Facebook Y Twitter represent. One day, in order to be relevant to others, she takes time off work under the pretext of traveling to Paris to a writers’ retreat and put together a montage of doctored photos of a non-existent stay abroad, where coincidentally, but by accident, a terrorist attack happens minutes after she posts a photo in the same place. This leads her to sustain a lie, which if she accepts it, she would let her be seen as a liar forever or maintain it, seeing that this gives her the relevance that she has always dreamed of.

Credit: SearchLight

Not Okay (Fake Influencer) It has been a film that has cost me to finish watching, not because it is bad, but because it has one of the most hateful protagonists I have ever seen. In fact, the tape makes a warning before beginning: what you are about to see is extremely irritating and unbearable… and yes, it is..

Zoey Deutch achieves a character for whom you can feel too much empathy for various reasons: his loneliness, his sick hunger for notoriety and irritating narcissism, but also for what lies behind all that is only the tip of the iceberg of the true problem of insecurity that gives as a result all these harmful attitudes for her and those around her. Now, this discourse has two aspects: the unbearable personality of Danny and the society so banal in which we have become giving importance to a topic of virtual lives where almost nothing is true.

Although the character has a questionable profile that is criticized and called into question, so is the social context, very similar to ours, which is to be studied as it is a circumstantial trigger of social misfortune that later reaches Danny being discovered in her lie. The film balances the farce that the protagonist puts together to achieve her goals, but also the constant social push that she suffers to do so.

Credit: SearchLight

What leads us to relegate or minimize someone based on their social networks? How and when did the likes become so relevant to the degree of considering a person “remarkable” or not? Isn’t it just the fact of being human that should make us important to the other person and not just a virtual or physical appearance? We had already seen this topic in a chapter of BlackMirror with Bryce DallasHoward, in which a young woman finds herself involved in a spiral of hunger for popularity in a society that gives a rating for everything and even the home loan she wants to obtain or the job she aspires to depends on. At that time that futuristic dystopia seemed distant but also terrifying to me, however we are living it and feeding it every day by making questionable characters famous on social networks and qualifying reprehensible actions as acceptable or vice versa.

The situation study Not Okay (Fake Influencer) plasma goes beyond an irritable character: it puts the viewer in a context close to their reality with a central character that could be him or herself. It also puts the issue on the table about the validation that social networks provide and how they are marking what is real or not in our lives, as if they were the irrefutable witness that manages to give the definitive “yes” that legitimizes our existence. and importance within our social circle. Danny probably never traveled to Parishowever, in the event that his lie had not been discovered, this virtual ratification based on likes about her trip would make it real for others and at some point a bit sick, also for her. This is where the most important part of the film lies: not giving importance to what does not have it and let’s begin to value people for what they are in their real life, not in those virtual projections manipulated to always look good and happy.

Not Okay (Fake Influencer) is already available in Star+.

https://www.youtube.com/watch?v=Xvby6Z0vWmA&ab_channel=SearchlightPictures

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