Atari®, the pioneering video game brand and producer of interactive entertainment, today unveiled a commemorative 50th anniversary logo celebrating five decades since Atari launched the modern video game industry.
The new commemorative logo incorporates Atari’s iconic “Fuji”, which will continue to serve as Atari’s flagship brand and has been named the “GoldSchool Sunnyvale” logo as a tribute to Atari’s legendary original in-house design studio, based in Sunnyvale, California, and also to recognize the “golden anniversary” of the games industry that Atari helped launch. The new Atari 50th Anniversary logo and future creative variants will be used in marketing communications, in games, and on proprietary and licensed products until the end of the 2022 Golden Anniversary year. Atari will celebrate its official anniversary on June 27, 2022, 50 years from the original incorporation date of the company.
Atari was founded in 1972 by Nolan Bushnell and Ted Dabney. The company played a formative role in the video game industry, introducing a number of world-renowned brands such as Asteroids®, Centipede®, Missile Command®, Pong® and others to the gaming lexicon, as well as the first home video game console. widely adopted. with interchangeable cartridges, the iconic Atari 2600. Five decades later, the company remains an active and innovative brand, recognized worldwide for its licensed products and interactive multiplatform entertainment.
Additional anniversary announcements, including new cross-platform game titles, such as Atari’s upcoming Food Fight remake, and major licensing collaborations will take place next year. Atari began accelerating to the 50th anniversary with the launch of the Atari VCS video game computer system in June 2021, and the launch of the Recharged game series for PC and console, updating classic Atari games for modern gamers and hardware.
“On behalf of the entire Atari team, I am proud to present this commemorative logo and launch our 50th anniversary celebration,” said Atari CEO Wade Rosen. “Atari has an exciting year ahead, full of new and commemorative products that will delight our fans; including the launch of new premium game titles, new business initiatives, and several truly exciting lifestyle product collaborations. “
As part of the launch of Atari’s 50th Anniversary Celebration, Atari has released a limited supply of GoldSchool Sunnyvale logo t-shirts. The t-shirts are available for sale on the website of Atari.
Atari will release a 50th anniversary game collection in 2022 that includes remasters of seminal Atari classics along with supplemental content that explores the origins of the titles and their impact on the video game industry.
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