VCN Automotive is a company that offers software connectivity and telematics for vehicles. And the proof that they are doing well is that 25 million cars all over the world they use systems developed by them.
Therefore, the warning that he gives us Tom blackie, its CEO, on the ‘danger’ that tech giants Apple and Google increase prominence in cars, it can be understood as the ‘tantrum’ of a company from which they are ‘stealing part of the cake’ … But perhaps he is not lacking in some reason.
The thing is, you brand like Renault and Volvo have already relinquished control of almost all digital surfaces to Android Auto, from Google. AND Manzana, for its part, has announced that it will use its interface Apple CarPlay so that the systems of air conditioning, the seat controls and the clock box settings. All this, according to alerts from VCN, supposes to give a unprecedented control these two tech giants.
Probably for a young driver who is in the sights of the manufacturers this is not a problem. But it is true that there is risksThe first is that the driver who is already fully familiar with a technology ecosystem (from Google or Apple) may refuse to buy cars from other brands that use the other ecosystem.
The second danger lies in the possibility that some car functions are inaccessible If it refuses to update to the latest terminal, a problem aggravated if we take into account that a telephone can be replaced every two years but a car can last us a decade or more.
The third comes from the latent possibility that some car functions disappear if one of these large companies decides to withdraw support.
And the fourth and last is that brands are losing possibility of individualization, and all the effort they are making to create more immersive experiences for their customers (in order to build brand loyalty) may end up being blown away from Silicon Valley. This, in Blackie’s words, “could be the slippery slope that eliminates vehicle manufacturers the possibility of having the experience in the car completely. “