Angelina Jolie appears to be expanding her horizons with a new fashion line.
The 47-year-old actress, who continues to be involved in contentious divorce negotiations with her ex-husband Brad Pitt, is planning to launch a new line focused on clothing and jewelry, The Sun reported on Wednesday.
A source claimed that she had already filed for a global trademark under the name Atelier Jolie.
The source claimed: ‘Angelina has been working on this project for well over a year and she hopes the trademark will be approved so she can move forward in her new venture.’
Diversifying: Angelina Jolie is planning to launch a new clothing and jewelry line, a source told The Sun on Wednesday; seen in 2019 in London
On the move: She has reportedly filed for a global trademark for Atelier Jolie. The source added that the company would also make beddings and home supplies; seen in 2009 in Hollywood
The source indicated expansive plans for the new company, as it would include ‘everything from custom-made jewelry to couture clothing and tailoring.’
They added, ‘She is a huge advocate for sustainable fashion and this is something the brand will have a major focus on.
‘The plan is still very much in its infancy but the wheels are in motion,’ the source noted.
Jolie also apparently wasn’t limited her new line to just clothing and jewelry, as it was said to include bedding and other household supplies.
However, The Sun also noted that Jolie might run into difficult trademarking her new line, as the name already exists.
The New York–based artist Omnaia Jolie Abdou appears to already have a site for her artwork that uses the name Atelier Jolie.
Jolie previously dipped her toes into the jewelry world with the launch of her Style of Jolie jewelry line more than a decade ago.
It appears that last major release from the line was back in 2018.
Although there’s no indication yet of what kinds of fashion Atelier Jolie will focus on, though it’s likely in good hands, as the Oscar winner has been a fashion icon going back to her buzzy red carpet appearances in the 1990s.
Whoops! However, The Sun also noted that Jolie might run into difficult trademarking her new line, as the name already exists. The New York–based artist Omnaia Jolie Abdou appears to already have a site for her artwork that uses the name Atelier Jolie; seen in 2021 in Rome
She launched the jewelry line Style of Jolie more than a decade ago, though it has been years since any major updates arrived from it; seen in 2009
Back in February of 2021, Jolie spoke about her fashion inspirations with British Vogue, and she revealed that she goes out of her way to repurpose older looks and to focus on timeless designs.
‘I invest in quality pieces, and then just wear them to death,’ she said of her eye-catching wardrobe.
She noted that she would find a pair of ‘boots, a favorite coat, a favorite purse’ and stick with those items for a considerable time.
Jolie said that reusing well-made items and purchasing from vintage shops would be ‘part of the way forward’ to a more sustainable future.